With the intention of creating an international brand whose core business is targeted at the real estate rental sector, Newings was presented with the challenge of developing the naming and the corporate identity.

Based on the respective field of business, and the concepts associated to trust and proximity, the brand See You Soon came to life. The fusion of these three words that form the identity is a metaphor for the link amongst the users of the See You Soon service. A connection which goes beyond the ordinary, that creates bonds among the users for short and long periods of time.